NEWSPAPER ADS:  Here are the 5 steps to advertising that most people don't know.  (Just one of many secrets on this site)

  1. Get Their Attention!
  2. Get their interest and emotions going.
  3. Give them a story in a believable way.
  4. Give them a reason to take action...NOW.
  5. Ask them to take action and give them an easy way to do it.

I could write a book on this topic, so let me just give you an
example and you can take it from there.

GOOD

HELP DAD JOIN FAMILY.
Layton…  Wife and kids have already gone to Florida.  Dad needs to sell home fast so he can join them.  Bring all offers.  Call Tom at 544-4444.

NOT GOOD

Layton. House For Sale.  $150,000.  3 Bed Rooms 2 Baths, 2-car Garage.  Great Neighborhood.  Call Tom at 544-4444

NOTE:

  1. Got attention:  HELP DAD JOIN FAMILY!
  1. Arouse interest and emotions:  HELP DAD JOIN FAMILY!
  2. Tell a believable emotional story in an interesting way.  Wife and kids have already gone to Florida.  Dad needs to sell home fast so he can join them.
  3. Incentive to take action...NOW.  Bring all offers.
  4. Ask for action and make it easy to do.  Call Tom at 544-4444.  (Note:  Make sure the telephone number 544-4444 has someone to answer it or an answering machine with a recorded message about the sale of the home.  See the next page for the answering machine message.